Telemarketing – Where are We Going in 2015?
Telemarketing is black sheep of the world of marketing. Currently, it is estimated that 21% of all calls to landlines are robocalls. According to Travis LeBlanc, Chief of the FCC’s Enforcement Bureau,...
View ArticleBreaking News: Linkedin Adds Tagging Feature to Blog (Pulse) Posts. Details…
This morning I published a new post and found a great new Linkedin Pulse feature. Now all Linkedin Publishers have the ability to create tags to help build readership. Tags are on the bottom of your...
View ArticleSales Representative For Business inserts (Part-time)
Sales Representative For Business inserts (Part-time) Identify and sign up business candidates with monthly statement inserts that our clients can send special offers to their small businesses....
View ArticleMarket When it’s Hot…..or in this case, when it SNOWS.
When the pundits talk about response, they always mention the Big 3 – Mailing List, Creative and Offer. I say market when it’s Hot…..or in this case, when it SNOWS. I believe we absolutely must...
View ArticleIn the Home Industry, Spring is a Marketer’s Dream
Yikes – Spring is 2 weeks away. Can’t believe it. I just came back from a week of skiing in 2 feet of powder! I am still thinking snow. But Spring will be here before we know it – March 20th is the Big...
View ArticleIn Marketing, Sometimes the Old Fashioned Way Works Best……
Today’s South Florida Business Journal featured Gregg Weinberg from Miami-based Gr8Taste Water. Gregg is the chief Hydration office with Gr8Taste and his specific niche is providing bottleless water...
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Next Thursday: Linkedin Master Class: Power Network in Half the Time…
Are you an expert at marketing yourself and your business on Linkedin? Join FDMA March 19th to learn how to become a Linkedin Power Networker and gain more leads in half the time! Your LinkedIn...
View ArticleFDMA Website Maintenance
Please note: The FDMA website will be down periodically today for maintenance and upgrades. We apologize for any inconvenience. If you have any questions please email president@fdma.org
View ArticleAre Retailers Chasing Their Tails Trying to Win Over Millennials?
In a recent article, Spencer Soper at Bloomberg contends that retailers should stop wasting so much time trying to win over millennials because they’re often broke. Instead, they should target older...
View ArticleIt’s All About The Offer
I spend a lot of time writing about the components of direct mail response – list, creative, offer and marketing timing. Today I want to concentrate on THE OFFER because even if I sold you the best...
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